Our Values |

Why We Exist

At Upfront Conversation, we believe that stories have the power to change the world. We are a global edutainment platform combining live shows, digital media, creative storytelling, and educational experiences to empower individuals, communities, businesses, and governments to engage authentically and drive meaningful change.

Our values guide every decision we make, every event we host, and every partnership we build. Here’s what we stand for:

Our Core Values

1. Our Customers Are Our Heartbeat

We only exist because of you — our community, audience, and partners. Your happiness, growth, and empowerment are at the center of everything we do. We care more about making meaningful impact than chasing profits.

2. The Power Is in the Details

Every interaction counts. Whether it’s the energy at a live event or the polish of our digital content, we believe small details create big impressions and lasting trust.

3. Challenge the Status Quo

We don’t follow the crowd. We push boundaries, rethink assumptions, and dare to disrupt outdated norms. We strive to innovate, surprise, and inspire in everything we do.

4. Grow 1% Every Day

We embrace a growth mindset, making steady, thoughtful progress. We experiment, iterate, and learn from every step, believing that small improvements over time create extraordinary outcomes.

5. No Politics. Just Directness.

We believe in honest, transparent, and respectful communication. We speak up, go directly to the source, and work as one unified team to serve our mission.

6. Get Shit Done, Have Fun Doing It

We work hard, but we never forget to laugh, play, and celebrate. We create spaces where creativity, joy, and humanity thrive alongside ambition.

7. Be Net Positive Through Kindness

We aim to leave a positive impact on the world. Whether through the causes we support or the kindness we show in daily actions, we are committed to lifting others up and creating ripples of good.